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Outside Sister
From an outsider founder: for founders who don't fit the mold.
Most business advice is noise optimized for the algorithm. Outside Sister is the opposite: short, useful, evidence-based notes from an outsider founder, written for founders who don't fit the mold. Strategy, decision-making, pricing, positioning — the working notes I'd send a client. When a piece goes into the underlying science, it hands off to the Wisdom Method™ Institute.
What you get
- Free tier — regular strategy essays and field notes.
- Paid tier — deeper playbooks, teardowns, and subscriber-only working sessions.
Who it's for
Founders, operators, and independent professionals who don't fit the mold — and don't want to.
Price
Free + paid
Ready to begin?
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Protocol
When the newsletter isn't enough — the self-guided system for turning your expertise into a course.
See Protocol →